Certificate in Digital Marketing

The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet, especially for social media sites.  While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these new areas of marketing.  New employees are expected not only to know how to develop and implement marketing plans but also have the skills to do the more routine digital creation of the content.  This includes developing and maintaining company websites and creating digital advertisements.

Note: Students are held to all prerequisite requirements; some students may require more than 6 courses to complete this certificate.

18 credits

Digital Marketing Courses

BMK 300 Design for Marketing

BMK 305 Marketing

BMK 355 Internet Marketing

BMK 400 Social Media Marketing

BMK 471 Mobile Marketing

BBA 440 Web and Social Media Analytics

OR

DSN 210 Basic Photoshop

This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.