General Education Requirements (39 credits)

BCS 206 Computer Applications for Business

ECO 101 Economics I

ENG 101 English Composition I

ENG 102 English Composition II

ENG 111 Advanced Communication Skills

HUM 360 Human World Views: 3500 BCE–1650 AD

HUM 361 Human World Views : 1650 AD–Present

MAT 101 College Math I

Humanities Electives (6 credits)

Choose two courses from the following:
ART, DRA, HUM, LIT, MUS, PHI, Foreign Language, COM 245, COM 322, DSN 110, ENG 360, ENG 365, HIS 230

Natural Science Elective (3 credits)

Social Science Electives (6 credits)

Select two courses from the following:
PSY 101 Introduction to Psychology
SOC 101 Introduction to Sociology
History/Political Science Elective

Business Core (33 credits)

BAC 101 Accounting I

BAC 102 Accounting II

BBM 201 Principles of Management

BBM 301 Organizational Behavior

BBM 320 Business Communications

BBM 402 Strategic Management

BBM 411 *Operations and Systems Management

BMK 305 Marketing

FIN 305 Financial Management

HRM 311 *Human Resource Management

MAT 102 College Math II

MAT 308 Inferential Statistics

* Marketing students may choose either BBM 411 or HRM 311

Marketing Program Core (21 credits)

The College of Business programs require a minimum grade of “C” for program core courses. Students receiving a grade lower than “C” in any required program core course must retake that course.

Required Core (12 credits)

BMK 310 Business to Business Marketing

BMK 320 Consumer Behavior

BMK 321 Marketing Research

BMK 413 Marketing Management

Marketing Electives (9 credits)

Select from the following:
BMK 221 Principles of Advertising and Public Relations
BMK 300 Design for Marketing
BMK 308 Global Business Management
BMK 311 Sales Force Management
BMK 312 Personal Selling
BMK 333 Services Marketing
BMK 344 Logistics: Physical Distribution
BMK 355 Internet Marketing
BMK 366 Entrepreneurship
BMK 407 Sports Marketing
BMK 460 Current Topics In Marketing
BMK 490 Marketing Internship
Free Electives (9 credits)

Business Electives (18 credits)
(including the following required courses)

BLA 303 Legal and Ethical Environment of Business

ECO 102 Economics II

MIS 320 Management Information Systems